Social Media Marketing Manager

Job Title: Social Media Marketing Manager (Paid + Organic)

Location: Lusaka (Hybrid)

Independent Contract Role

About Nkwazi

Nkwazi is a premium media brand and content platform producing high-quality editorial, digital, social, video, and audio content across Zambia and beyond (print, web, podcasts, documentary storytelling).

The Role

We are hiring a Social Media Growth Manager to take full ownership of Nkwazi’s social media growth engine.

Your job is to:

• Grow reach and engagement with intent
• Drive measurable traffic to our website and shows
• Build and optimise paid campaigns properly
• Implement tracking and reporting so we know what works
• Run tests, learn fast, and improve weekly

What You’ll Be Responsible For

Growth & Strategy

• Own and execute the social growth strategy for Nkwazi Magazine, Nkwazi Unfiltered, and future projects.
• Build monthly growth plans with targets (reach, engagement, website traffic, subscriber growth, leads if applicable)
• Develop and manage content funnels (awareness → traffic → follow/subscribe → returning audience)

Paid Media

• Plan, run, and optimise paid campaigns across Meta Ads (and optionally Google Ads/YouTube where relevant)
• Manage budgets, targeting, creative testing, retargeting, and performance reporting
• Run weekly A/B tests (creative hooks, audiences, placements, landing pages) and document learnings

Tracking & Measurement

• Implement and manage campaign tracking: UTMs, conversion events, and reporting
• Work with our developer when needed to ensure tracking is correct (Meta Pixel / Conversions API / GA4 events)
• Produce clear weekly performance reports tied to outcomes (not vanity metrics)

Channel Management & Execution

• Plan and manage the content calendar across Instagram, Facebook, TikTok, X, LinkedIn, and YouTube
• Write strong copy in Nkwazi’s voice (sharp, intelligent, human)
• Coordinate with design and video teams to brief and request high-performing creatives (you are not expected to do all design/editing yourself)
• Monitor comments/DMs and set community management standards

Optimisation & Ownership

• Spot problems early (drop in reach, poor CTR, weak retention) and fix them without being chased
• Stay current on platform changes and apply what matters (ignore trends that don’t serve the brand)

What We’re Actually Looking For

• Proven experience growing serious accounts (media/brand/business), with examples
• Strong paid media competence: Ads Manager, targeting, optimisation, testing (not just boosting)
• Solid understanding of funnels, attribution, and tracking (UTMs, conversion events, GA4 basics)
• Strong copywriting and judgement (knows what not to post)
• Ability to lead creative direction with a team (briefing, feedback, iteration)
• Independent operator: structured, accountable, proactive

Tools You Should Be Comfortable With

• Meta Business Suite + Ads Manager
• Google Ads (nice-to-have if you’re strong on Meta)
• GA4 basics, UTM tracking
• Reporting dashboards/spreadsheets
• Scheduling tools

Qualifications

• Degree in Marketing/Comms/Media (or equivalent proof through results)
• Portfolio/case studies showing growth + paid performance

Final Note (Important)

You will be trusted to run growth properly and held accountable to targets. If you want a title, not responsibility, don’t apply.